Tuesday, May 12, 2009
Local authors, it seems, sometimes expect things of their local bookstore. They expect us to carry their books, to feature their books on a variety of applicable displays and to host events for them. In turn for this I get to carry their books, often treasures that thrill me to put in the hands of my customers; I get to design displays with their books in the hopes that more people will buy their books, and lastly, I have the pleasure of having a book release party for them or other celebration of their book. When all of this works well, it's an exchange that everyone understands.
Moreover, it is a hard sell to convince a bookstore event planner who doesn't know your client that you client will drive book buyers into the store when it is clearly evident that your author is driving online sales.