Four Ways to Use Crowd Sourcing to Tap into your Ideal Book Club

Wednesday, July 1, 2009

for Christian Fiction Online Magazine's July 2009 Edition

by Dee Stewart

This year—so far—I’ve been honored to have serviced seven Christian book publicity campaigns. In each campaign my mission was to build a publicity strategy that complemented the author’s personality, his or her writer’s voice, personal parameters, wallet, and most important, their crowds—their readers.

Crowd sourcing is a tool I use to study the psychographics (what people like) of a particular reader to learn the best way to tap into that group and galvanize them into converting more members of the group to read my client’s book. You can use crowd sourcing to tap into the power of your ideal book club. Click here to read my four tips to crowd source your book club.

Six Tips To Better Your Chances at Getting Booked on Television (TV)

Thursday, June 25, 2009

Here's six tips to help you make your book, product, cd, service relevant for Television Publicity

1. Create tips sheets regularly that are relevant to your ideal television show, piggybacks on your product or service and is timely. These tips sheets can be used as segments for talk shows. (i. e. 5 Clues your Daughter may be in an Abusive Teen Relationship for The Tyra Banks Show as a feedback comment for the Chris Brown Assault Case(Rhianna)
2. Be prepared. Make sure you have an easily accessible EPK and social media release available that includes your tip sheet, an audio and video of you speaking on the subject. Your pr specialists can build that information for you or you can take my D-I-Y course for a fraction of the cost.)
3. Be giving. In your presentation make sure that you are transparent and giving. Television producers want to know you care about the show. Make it easy for them. Don't present you to them as if your main goal is to hock your book. Be your best self.
4. If your book has been out for a while, find a way to tie your book into what's going on right now.
   
5. Watch the show. Know the show. Be familiar with the format. Study the guests who have been on the show. Decide before you pitch whether this show is for you.
   
6. Take the free media training courses your pr specialist sets up for you. He or she wants you to shine. She is not successful if you aren't successful. Trust the relationship you two have together and sign up for the coaching.

Video, Jordan Rodgers on CNTV